Landing Page Makeover Clinic #28: Intelligent Editing.com

  Posted by Jason Better on Jul 30, 2010 2:18 pm

Source: TheCopyBlogger.com | Author: Roberta Rosenberg ·

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Daniel Heuman’s software helps writers, editors, translators, and proofreaders prepare error-free documents with greater ease and speed. He tried and abandoned PPC (pay-per-click) advertising, as he discovered the folks who clicked through weren’t his best prospects. (That’s a technique that almost certainly deserves some more thought and attention another time.)

Daniel is now marketing directly to prospects via email and showing some success, but he feels more can be done.

Let’s see what we can do.

  • The Goal: Generate enough free-trial downloads to sell 3 licenses a day.
  • The Problem: If folks are downloading a free-trial and not converting, it’s a product vs. value problem. If the problem is growing the numbers of prospects to take the free trial, that’s a traffic problem. If interested prospects are visiting the site or landing page and not engaging with the message, that’s a conversion problem.
  • The Current Landing Page (homepage): http://intelligentediting.com
  • Value: $90.00

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