How to Write Ebooks That Sell
Posted by Jason Better on Aug 31, 2010 1:13 pm
Source: CopyBlogger.com | Author: Brian Clark
As more people begin to realize that blogging for ad dollars and other free content strategies might not be the best way to make money online, I’m getting more and more questions related to writing and selling ebooks.
Producing any information product is almost entirely an exercise in marketing. Everything from the topic you choose, to how you position it, to the copywriting strategy you use to sell it boils down to figuring out what people are willing, and even driven, to pay for.
As far as ebooks go, the first question you have to ask is whether or not the ebook is the format you should be using at all. The humble PDF seems to be the first thing that comes to mind when people consider developing a product, but it’s often the least useful and has the lowest perceived value—at least when you want to charge for it.
Is Writing Ebooks Dead?
While the format is still alive and kicking, the basic ebook is a pretty weak substitute for a real book. It has none of the tangible attributes that make books the portable and convenient information vessels they are, and the only real advantage the ebook has is that it is instantly deliverable.
Plus, for any topic where there is already a “real” book available, you’re most likely going to lose the sale, instantly downloadable or not. People trust Amazon, and whether fair or not, they consider “real” authors to be those who are delivered in ink on dead tree material.
So if your goal is to write a 200-page book, you might just go ahead and try to get a publisher, or even have your work self-published. People who read books tend to love books themselves, so it makes sense to give book lovers what they want… a real book.
Ebooks That Sell Solve Problems
The good news for people interested in making money from ebooks is that the ones that sell best are nowhere near 200 pages. In fact, you can often turn a sweet profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to.
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