7 Small Business Marketing Tips Inspired by Mad Men
Posted by Jason Better on Sep 2, 2010 3:56 pm
Source: BigBrandSystem.com | Author: Pamela Wilson
I don’t make time to watch television because I get too impatient with the commercials. I find myself analyzing them to figure out how they were made, and why. I pick apart the copywriting, and silently critique the camera angles. It feels like work!
But this time of year, once a week, I reserve time for Mad Men. The AMC channel’s Emmy award-winning drama series is well written and beautifully filmed. The characters are engaging and believable, and many of them can teach us something. Read on for small business marketing advice you can glean from Mad Men’s colorful cast.
Be Relentless Like Don Draper
I’m not suggesting you relentlessly pursue the opposite sex, if that’s what you were thinking.
Don Draper’s life began inauspiciously. He was the son of a prostitute who died in childbirth, and his childhood and young adult years were difficult.
Despite this, he has managed to carve a career out for himself. He talked himself into a job at an advertising agency where he quickly became creative director and one of the most powerful players on Madison Avenue.
When it comes to marketing your business, be relentless like Don. Keep at it both when you aren’t seeing results and when business is good. Relentless, consistent marketing efforts are the only kind that really work. Give it all you’ve got.
Get Mad Like Betty Francis
Betty Francis, Don’s ex-wife, puts up with his elusive manner and philandering ways for years. Finally, she breaks and asks for a divorce.
What are you putting up with in your business that it’s time to get mad about?
Lackluster sales? A schedule that is wearing you down? A product or service that needs updating?
Get mad enough to do something about it. Work on promotions that will boost sales. Reconfigure your work schedule so you can enjoy your life. Spend some time thinking through how you can meet the needs of your target market with your products.
Start by getting mad enough about whatever is not right, then make a break and change your business.
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