Brian Moore- Extending The Reach Of Brick and Mortar Business Through Online Marketing

 Brian Moore is a successful entrepreneur and a consultant at BusinessTM.com on the topic of creating web based businesses. He leads a mastermind team of several hundred industry-leading marketers and he is sought-after by online and brick-and-mortar business for his expertise as an online product launch strategist and brand management. Brian has 25 years of experience gained in the high-tech corporate world where he developed a reputation for building and maintaining successful teams and sponsoring R&D programs in top universities around the world. We recently completed research of over 500 traditional brick & mortar businesses to analyze what they were doing to build their business in our faltering economy. Concerned about the failure rate of local small business in our communities (in the Northwestern US), we wanted to find out what these companies were doing to extend their market reach. What we discovered concerned me enough that I went to the local Chamber of Commerce director of business development and presented my findings. In every case where the business model and products are viable and compelling, we discovered that the weakest point of business failure for this group was in their marketing. Business owners are not building relationships with the target market. And they are not generating “pull” with their marketing. In this conversation I'll be sharing the details of our research and discussing what should be done to enable brick & mortar businesses to establish their products and services online and build business. www.MeetBrianMoore.com

You can listen to his show here.