Escape the Rat Race - How to engage emotions

I have used the attached video I created "Escape the Rat Race" at NWM meetings from time to time and also over the Internet with great success and response. I find that it really captures people's emotions in a kind of hypnotic way as long as it is not too long. The way I have used this video is half way through a group presentation...usually before we present the business plan as it does focus on the benefit's of a new lifestyle created through a different working environment.

If you have done any kind of study on psychology and hypnosis you would know that the 'subconscious mind' interpret's everything in terms of images and feelings and so the language of video and music is so powerful as it engages the senses of sight,sound and emotion directly but the messages are picked up on a more subconscious level.

As it is recognised that the vast majority of any sales process is conducted on a subconscious level you might begin to see the potency of this!!

The psychology involved here is multiple......first we engage the sense of frustration..the classic "what you want to get away from' whilst creating a sense of empathy and group mentality of "we all feel this way.....you are not alone". this is basic huamn psyche because we all want to belong! Then we introduce the concept of...freedom and engage the feelings of Hope....Opportunity....Aspiration....whilst still maintaining the group mentality of "other's have been there too"...lastly we subtly touch on a higher purpose and the sense of family and community and connection....and the benefit's involved.

Anyway...froma creative communicator....please enjoy!

Dean Hopkins

The 'Self Help Junkie'

http://www.selfhelpxpress.com

Self Help for Busy People