Hmm... Ditching the Name Field in the Opt-in?
Read More: Do the unconventional, ask for only the email inbox and see what happens to your conversion rate.
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Comments: 4 
About the Author: Jason Better
Member Since: 09/16/2008
Company: BetterNetworker.com
Industry: Internet
Primary Web Site: http://www.JasonBetter.com
disclaimer
Hey dude,
I guess there should be a disclaimer that everyone should do a split test of their own to see what effect it has on their conversions. I tried this some time ago and it literally had ZERO effect for me. And that's the thing about split-test results--they tend to be quite personal.
Jim
Redundant
Hi Jason,
You made a very interesting point about the name field, about it being 'personal' and most people are reluctant to reveal it. For years I've just typed in some random keys where my name was required. That goes for downloading software too where you're required to give your information in exchange for the download (only to bombarded by advertsing for months after).
Another interesting aspect is the email address. How many of us use two, or more, email addresses so that we can weed out the phoney or spamming websites? If someone is using a generic email address the first time they signup on a website how likely is it that the name they enter is really theirs? Very small I would have thought unless their name is Al :o)
Finally, if in doing the split-test there is no effect then asking for the name has to be considered redundant. If it makes no difference why have it? The classic KISS (keep it simple s****) works for me every time.
Great vid, thanks for taking the time.
- Graham
Cool
Super great info Sir.
Great post! I always
Great post! I always thought that using the name field was vital to getting leads. Thanks for the info.
-Paul