Keyword Research: Wordtracker vs. Google Keyword Tool

  Posted by Jason Better on Feb 9, 2009 11:56 pm

Read More: Marketing  |  SEO

This screen capture video tutorial compares two of the most well known and widely used "free" tools available: WordTracker's Free Keyword Suggestion Tool and the Free Adwords Keyword Tool from Google.

There are a number of criteria that search engine's use when ranking websites for placement in their respective search results. Though there are many criteria that are used to define page rank, one of the more basic is keyword and keyword phrases. Selection of optimal keywords and keyword phrases for the content of any web page involves keyword research using any of a variety of keyword suggestion tools.

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Comments

Free Keyword Tools

I can't agree more, Free is great - why pay for something when you can have the google keyword tool at your fingertips?

PJ

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PJ Smith — Sat, 02/14/2009 - 4:11pm

Great Video

Hey Jason Better,

Great video and thanks for the content.

Actually wordtracker tracks in the thousands...

so if it says 357 as the search results, that means 357,000

just thought I would clarify that.

Tim Welch — Mon, 02/16/2009 - 2:02pm

WoW

Thanks Tim for clairfying that seemingly small "omission".  It's like forgetting how much more different  a million is from say a billion..... well that is what 357 all of a sudden looked like compared to 357,000.... put another way..... " How many people in the room would think an extra $ 357 this month is the same thing as earning $ 357,000 this month??!!! 

"The zeros matter.....Especially when it's a check"  -Wm.R.

 

William Rios — Mon, 02/16/2009 - 2:34pm

Good video for an entrance in the SEO world

Hi Jason Better,

your post is a good entrance in the wide world of SEO.

I think the SEO theme arises by many of us internet marketers.

And it's good to know that in this community is help available.

 

Lars Wefringhaus

Lars Wefringhaus — Sat, 02/28/2009 - 5:10pm

The Light is Coming On!

This is GREAT! I love learning new stuff. This will help me a lot when I am trying to get to my target market.

William A.

William A. Ricks — Wed, 03/04/2009 - 12:36pm

Thanks for sharing

Great information that I can start using straight away.

Thanks

Damayanthi Jaya... — Fri, 03/06/2009 - 5:53pm

Thanks for the Post Upgrade!

Hello Jason,

Thanks for posting this up front ... It's appreciated!

Tim did point out something I talked right through when making the video and that is the numbers comparison.  When I went back and checked on the Wordtracker site here is what I found:

Wordtracker Free Keyword Suggestion Tool:

  • Results provided from this tool are the “estimated daily search volume for a given keyword” (text in quotes from the Wordtracker site);
  • The data are estimated from terms they search on Dogpile.com and Metacrawler.com (collectively 0.63% (less than 1%) of searches across all engines).

Google Adwords Keyword Tool:

  • Results provided from the Google Tool “shows the approximate number of search queries matching your keywords that were performed on Google and the search network in the previous calendar month” (test in quotes from the Google site) or annualized monthly average;
  • In January 2009, CNET and other sources report that Google’s share of search engine traffic was 63% in the U.S. and 55% across the Globe.

Since Wordtracker’s results are daily they should be multiplied by a factor of 30 (average days per month), which I forgot to do when making the video.  On the other hand, those results are estimates based on searches conducted on search engines receiving almost two orders of magnitude less traffic than Google.

Just keep those numbers in mind when considering the results and enjoy the video!

Based on the information at those sites and other examples I came across the Wordtracker results would have to be multiplied by 30:

383 * 30 = 11,490 for a comparitive month to Google.

Also remember that the Wordtracker numbers are "estimates" where Google's is approximated by rounding from their actual search data.

Jim Hickey

Jim Hickey — Fri, 03/06/2009 - 11:06pm

Wordtracker VS Google Keyword Tool

Great Audio Tutorial/Video Presentation! Very useful.

Thank you,

Carlton

Carlton Bredell — Wed, 03/11/2009 - 6:10pm
 

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