12 Days of Internet Marketing Tools, Day 12: Google Analytics

Any successful marketer will tell you that one of the most important steps towards effective marking is testing. Testing your ads, your pages, your copy, everything. Any successful marketer will also tell you that you can't test anything if you aren't tracking your results.

Tracking your website's traffic and activity is an important part of being successful online, because it allows you to keep tabs on what's working on your sites and what isn't - or more importantly, what's making you money as opposed to costing you money.

You can find out more about some of the important benefits of using Google Analytics or you can head right over and sign up for your own Analytics Account!