Attraction Marketing - Is It Better To Brand Yourself Or Your Business?
Read More: There's a lot of confusion surrounding the topic of branding and attraction marketing. It's a question I get asked a LOT. Here's the best answer I've found. After watching this short vid, share your insights, and for more videos visit http://www.youtube.com/user/daegansmith
Views: 386 | 
Comments: 2 
About the Author: Daegan Smith
Member Since: 04/27/2009
Company: Maximum Leverage LLC
Industry: Business Opportunities
Primary Web Site: http://www.Maximum-Leverage.com
Another marketing wisdom nugget!
Help enough people get what they want and you will get what you want.
Daegan, thanks again for sharing more golden nuggets.
Branding
Hey Daegan, excellent and true, so true. But do you know what that tells me? When people are worried about branding, they don't realize that they don't know what branding is and "branding" has just become some cliche. By doing exactly what you say - building a relationship with real people - that's "brands" you!
All a brand is is creating an indelible mark in someones mind - when they think soft drink, the get the answer coca~cola because coca~cola has developed a relationship with them and they know coca~cola will handle a particular problem for them or fulfill a particular need.
When you build a relationship with another it is essentially you creating in their mind "you" and what "you" stands for in their mind. You've branded youself as "the King of Never Calling a Single Lead." How? Be giving us the info on how you do that - something we need. And your slogan is branded in our minds. Not because you have a nice catchy slogan, but because you give us something that helps us solve a real problem. Then by attaching to it a visual - (wrestling photo) or a slogan (the King..) we get that indelible mark. If you don't want to call leads, go to Daegan Smith.
So,concentrating on "branding" yourself is a wrong target. Concentrating on giving people things that actually help them solve a problem creates that brand - literally a mark burned in the mind on the content of your help, or the sum total of the value you've provided to others.
So, taking attention off of "branding" and putting it on providing a real service to someone, even if that service is just laughter, brands you. You can't fake it - a real genuine brand is based on workability, on actually helping someone do something better.
Al