David Schwind | Copywriting | Skye King | Einstein Marketing Techniques

Hanging out in Las Vegas at The Master Marketing Event with Carbon Copy Pro. David and Skye get together to do a little video on Copywriting. David Schwind is a Master Copywriter, Author of GoogleSwitch and Marketing & Sales Funnel Strategist for Carbon Copy Pro.  Skye is the Author of Einstein Marketing Techniques,  Soul Coach, Master Marketer and Co-Founder of Grow Success Today.

Copywriting as you'll hear David say, "is the #1 top paying position on the Internet." To know it is to love it. Tapping into the power of words can make or brake your business branding the products that you sell. Like all great marketers, focusing on one thing and then mastering it will allow you to lead others to greatness. David shares his insights and genius marketing ability to tap into the minds of his potential clients.

Along with Copywriting is understanding the psychology of how your future customers think and feel. What feeds an individuals needs? Is it their pain that makes them search for something that will fill it? Curiosity? If you study the details of how products are labeled, the colors of a package and the simple or complex designs that go into branding a product, person or company, you will see the workings of the Copy that holds it all together.

Nike is world famous for this, whatever they do or wherever they go, a simple label-brand captures the attention of billions of people- a swish or check mark stating, 'Just Do It,' and so we do, in droves.  Start noticing the reservoir of emotion that is birthed around you daily, in the symbolism that captures your attention or that particular brand that encourages you to make a purchase, and you do make the purchase, because deep down it feeds a need. 

Personally I know that when I am emotionally raw, I will search out a book or some clothing that will feed me. Usually a 'new look,' in clothing, or a book will literally take my mind away from what I am not willing to deal with in the moment.  I create a new space that the book feeds  to capture the wholeness of which I seek. Deep stuff. It's eating at you everyday so pay attention! Your market is paying attention, feed them well.