Marketing Basics 101

Today we are covering the all important subject - Marketing!

This is a wide ranging subject and there is too much to cover in one little  article. So the purpose of this short piece is to cover some basics and make  sure that you have a foundational understanding so that you are set up for  success.

So what do we mean by marketing? Marketing is putting the word out to as many  as possible about your product or service you are offering. The idea is to  somehow build a following. This is often done on the internet by building a  list. Your advertisement is seen and a short subscription form is filled out.  This is called a Capture Page; or Squeeze Page

Once you have a list you then can keep your list informed as to the services  and products you offer. You can give your list good value and offer lots of  relevant and valuable information. So that those on your list when they are  ready to buy will choose you.</p>

The bigger your advertising, the bigger your list, the bigger your business.  Most who fail in business especially on the internet, fail to advertise enough.  It is very easy to underestimate how much advertising needs to be done to get  the result that you are looking for.

Generally speaking do not concern yourself as to when you need to advertise  but instead aim to get as much advertising out there as and when you can. Your  headline is all important and must be compelling enough to cause the viewer to  act. When composing a headline, it is important you are crystal clear as to what  need you are addressing.

For example you would not advertise a drill but instead you would advertise  how to make a hole. Thus addressing the need. So first remind them of the pain  then offer solution with as few words as possible.

Most marketing has to be done on a continual basis and daily basis. It is  very important that you continually monitor the effectiveness of your marketing  campaigns and be continually on the lookout for more and more effective ways and  places to advertise. All the while bearing in mind that you are seeking to  connect with as many people as possible. Your goal is to build trust both in you  and the product and/or service you offer.

The communication should never stop between you and those you advertise too&hellip;  those who respond to you and those who join you. Bear in mind that retailing,  recruiting and retention are the three vital R&rsquo;s you need to maintain throughout  your activities. Keep increasing your advertising until you can see that you are  getting the results you are looking for on a consistent basis.

Understand your numbers&hellip;know how much you need to do to get the result you  are looking for. Look to improve your ratio&rsquo;s especially the amount of money it  takes to get a customer. It is a good idea to become an expert first in free  methods of advertising before launching into expensive paid advertising. Even if  you are well capitalized it is best to learn and gain the knowledge you need to  be effective in your marketing before paying for advertising!

I will cover more on marketing in my next article and hope that have gained a  few nuggets of good information.

Graham Norris
Online Business Development Specialist since 2006
Blog http://grahamnorris.net