Mobile Marketing - The New Modern Day Gold Rush

Mobile phone users growth hit 4.6 billion worldwide in 2009 with no end in site. The potential to make money from this platform is unlimited for any Internet marketer who takes advantage of this great opportunity.

And what's so amazing about mobile marketing is it's reach, respond time and the cost to use it. Unlike Google, it cost just pennies to reach thousands, even millions of mobile users, with some carriers having the ability to reach users in almost real-time.

There are a lot of mobile advertiser providers who are competing for their share of this mobile market which will keep (i hope) the cost down and the reach growing. Even Google has position themselves by acquiring the company AdMob for a staggering $750 million.

This is a great platform for any internet marketer using PPC, PPV or what have you, because it is not completely keyword dependent. Some mobile advertising providers will let you specify what type of mobile phone you want your ad to land on, even the country, state and city of the user.

Now there are some differences in advertising on a mobile phone than on the internet. One is banner sizes. If you have advertise on the web you know a standard size banner is 468 pixels wide by 60 pixels high. On most mobile phones, especially the Apple iPod, the standard banner sizes is 300 pixels wide by 50 pixels high, so custom banners may have to be created for most of your ad campaigns. In some cases, using a standard size internet banner and reducing the width size with a little cropping may work perfectly. And as for text length, you are restricted to only 35 character across, which will show just how creative you are.

Mobile marketing will definitely charge the game when it comes to advertising, because most carry their cell phones with them (and ON), most of the time. And that means a lot more can respond to your ad quicker than on a PC.  My suggestion, if you're budgeting for your next advertising campaign spend a little in mobile advertising, because it's cheap, fast and has 3 times more users than the net.

Learn more about Mobile Marketing here.