Real World Business Case Study: Reveals How To Create Loyal Customers

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Have you ever asked yourself why you seem to have an urge to be part of something?

Or why you tend to seek out people who are friends, part of your family, sports fans, religious congregations, business associates, or hobby buddies?

You are among the curious brains who want to know the answer to that question.

Famous psychologist, Abraham Maslow spent part of his life studying our need to belong or be accepted as part of a group.

Maslow considered it one of 5 basic psychological needs for reaching your human potential. As a matter of fact, Maslow ranked that need higher than your need for food and sleep and even for safety.   

When looking at his “Hierarchy of Needs” model, you can see what people consider of importance and what some rely as a framework before feeling they’ve reached their peak potential.   

Abraham Maslow's Hierarchy of Needs

If you think about this need to belong from an evolutionary perspective (aka caveman perspective), then it really ends up being all about survival. Being part of a social group, helps our survival rate.

There’s safety in sheer numbers which adds meaning to our lives and feeds the next level of needs, which tap your self-worth.

Healthy progression through Maslow’s Hierarchy of Needs model follows a bottom up path. You are likely to keep moving up the pyramid once your baseline needs are met.


In other words, if your belly is full and you have shelter to keep you safe from the elements and chaos in the street, then you are open to engage in the fulfillment of belonging to ‘something’ and enhancing your self-esteem.

Watch the video on this page to hear of a real world business case study about how a major business franchise is using the need to belong as part of their business model and…

How you can also use the same principle and apply it to your business.

What are your thoughts? Vote, Share and Comment below.

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About the Author: Miriam Buhr

Member Since: 01/24/2010


Industry: Training and Development

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