5 Minute Facebooking for MLM

The inspiration for this radio show came from an interview that Darren Hardy of Success Magazine did with Jason Dorsey. He’s known as the Gen Y Guy and the interview that they did was on the five-minute Facebook fan page. What an inspirational way of giving us the formula to have an effective fan page that will help build our business and to do it in less time! Because I don’t know about you, but I’m all about efficiency, doing less work for more money. I would never say that I don’t work -  but heck, if you can get paid more for doing less work, I think we’re all on board with that. So the formula that they gave us is very very useful and I want to go into that, but first let me just give a bit of the reason why you even want to be on Facebook with a fan page versus what I always taught, which is list-building for network marketing.

List building for MLM means that you’ve built an e-mail opt-in database and a list of people that want to hear from you regarding your opportunity. You’ve created blogs and capture pages,  people like what you have to say, and they’ve given you their name, their e-mail and phone number so that you can follow up with them - they have opted in to your list. Wonderful! Now you can market to them. But here’s the thing:  Your list is not going to tolerate you sending them four or five or more messages a day. It just wouldn’t happen. You would have people jumping off your list, hitting the unsubscribe button ridiculously fast and you would lose your list. So you obviously wouldn’t go and send them four or five messages a day. But, with a Facebook fan page, you can do that all day long. In fact, you could post 20, 30, 40 messages on your fan page and you would lose very few people, because it’s a different medium. People are used to that level of information on their Facebook news feed. They’re going to  filter it. Heck, they’re going to filter it much like they do in their e-mail inbox anyway, but in this case it is acceptable for you to market to them all day, all night on that Facebook fan page.

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