Lazy Bastards

I got an email from Frank Kern, Internet Marketer the other day and as you know Frank is a MASTER marketer. The subject line was "Lazy Bastard". I thought to myself who the heck is Frank calling a Lazy Bastard he does not even know me. (ha  ha).. Really I was intrigued because I knew he was up to something.

Apparently he was testing subject lines to see what kinds of opens he would get on a case study he was doing. Well, it was successful.

So i decided to test that out (same subject line) to my list.. I was kind of worried at first because I said everyone would opt out. However, I pulled the trigger anyway because I love testing stuff just like Frank. Guess what? Over half the list opened that emailed and clicked where I wanted them to click. Its a science and you can only learn from master marketers.

So I shot this video for that same list to show them the results and thought I would share it with you too. Well, happy emailing and campaign testing.

Try that subject line to your list with something relevant, and let me know how it works.

*****Disclaimer:  If they opt out of your list its your own fault. LOL*********** You know how to build the list back right? If not, head over to www.lincolnparks.com and get started with the Entrepreneur Challenge.