Mad YouTube Idea Becomes Serious...
For a long time, I've used YouTube as an announcement platform, without any real strategy* of how to use it effectively for lead generation.
So I decided to friend-add on a new YouTube channel lots of people to see what would happen.
Here are the results so far:
- 855 friend-adds, 408 video views
- 42 subscribers (they're from the 855 friends who accepted my friend requests)
- 85 visitors to the Mad Web Scientist website, 21 of those from YouTube
- 7 leads
- 1 personal email follow-up conversation from the lead.
Now, the opt-in rate was pretty rubbish because I didn't have a video on the website at the time, just a mad animated gif image of myself with an "surprised Einstein" look.
I'm just making some pages to the website at the moment, and it will be interesting to see how that changes the optin rate.
In summary then:
Just under 5% of the friends added became subscribers
About 5% of the YouTube viewers have visited the website
Around 10% of the total visitors have turned into leads on a poorly-optimized page.
I'll be more pleased if I can get my visitor to optin-in percentage up to say 25 - 30%
Next immediate steps:
1) Brand the Mad Web Scientist website better (header graphic, congruent color scheme)
2) Create a custom welcome video which gives the visitor a more specific reason to optin than the current incentive
3) Add an integrated Facebook comments section under the video
4) Create a properly branded intro & outro for future Mad Web Scientist videos on YouTube.
5) Distribute future videos via Traffic Geyser to get more traffic to the website.
I've got lots more ideas too, but those top 5 will keep me occupied for some time to come :)
aka The Mad Web Scientist.
*There are a couple of exceptions to this, one being my most-viewed YouTube video on my main channel - watch the video here: http://www.youtube.com/watch?v=oRoAEU4QiWs & then visit the website to see what I mean.