Why You Shoud NOT Use Your Keywords in Adwords Ads...

  Posted by Jason Better on Jan 16, 2009 3:49 am

Read More: Marketing  |  Pay per Click

There's a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad's headline and body. Is that true? Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN'T necessary work in your favour at all. See the video above to learn the details!

Split Test #1

(click the picture below to see it properly in a new window) ACN split test #1

 

Split Test #2

(click the picture below to see it properly in a new window) ACN split test #2

Notice there's a higher CTR in both occasions where I don't use the keyword "acn" which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls--finally the proof that you don't need to use the keyword in your ad at all to keep Google and your user happy!

Does that mean you shouldn't use the keyword in your ad ever?

Of course not. But you should definitely test to see if you can get a better result WITHOUT it.

The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That's what happens when I don't use "ACN" in my ad copy.

And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher's assessment of usefulness over what the advertiser tries to tell Google.

To learn more about Jim Yaghi's PPC Domination training, click here.

Login or register to post comments  |   Views Views: 2,655   |  Comments Comments: 24  

Dramatically Increase Website Traffic With Cutting Edge SEO Training

5 Days to Success with Google Adwords

About the Author: Jason Better

View Profile
 
10
4

What's This?

Member Since: 09/16/2008

Company: BetterNetworker.com

Industry: Internet

Primary Web Site: http://www.JasonBetter.com

Comments

PPC vs. Free Social Networking

Most know me as a social networking guy (social sites, blogging, etc)... but I've used PPC as well quite successfully.  I'm sure a lot of people could benefit from your training Jim.

Mike Klingler 

Mike Klingler — Fri, 01/16/2009 - 10:37am

PPC

Thanks for the sneak peek into the PPC Domination series.  I'm looking foward to picking up the set and learning how to properly set a Google Adwords campaign based on 2008/2009 techniques, and take my business to the next level. 

Michael Starks

Michael Starks — Fri, 01/16/2009 - 10:44am

Yes, Indeed!

Yags, you are the MAN!  You're like the mad scientist of Google Adwords.  Truly appreciate you sharing your wisdom in such an unselfish way.  So glad we got a chance to meet.

Best,

Shecky

Jeff Schechter — Fri, 01/16/2009 - 12:09pm

Perfect Timing

Thank you for sharing...working on my ad campaign and that is good info to know.  Looking for to the release Monday. 

Thanks, again

lovie

Lovie Hobbs — Fri, 01/16/2009 - 12:16pm

Looking forward to your Material!

Looking forward to your release date. Keep up the good work for us Marketers.

Success!

William Patrick

William Patrick — Fri, 01/16/2009 - 2:11pm

PPC

This has to be some of the most useful material on PPC I have come across and I have read a lot about it lately.

Monday can't come soon enough!

Sophi Hardy

Sophie Hardy — Fri, 01/16/2009 - 2:38pm

YES....Monday is getting closer

Jim, Thanks for the post!  As a newbie, I did not know that, and I also am looking forward to the release on Monday, and getting started!   Have an awesome weekend!

Jerry Ellefson — Fri, 01/16/2009 - 4:02pm

PPC Domination

Jim Yaghi reminds me of the "Nutty Professor"

See more mangled words by going here:

http://DoesPPCDominationSuck.com

Dave

(You know I love ya Jim)

Dave Dauber — Fri, 01/16/2009 - 5:15pm

Launching PPC Domination!

Brilliant!!  I'm not going to be able to sleep all weekend waiting for Monday!!

http://ppc.black-belt-millionaires.com

 

Dave

PS - Dave is right, Jim does remind me of the nutty professor :-)

Dave Dube — Fri, 01/16/2009 - 7:19pm

Staying Out Front

Thanks Jim,

Google changes things all the time but you are really out front in what you discovered.
Look forward to your new training on this topic and thanks for sharing.

Bob Andolina

Robert Andolina — Fri, 01/16/2009 - 10:58pm

Very interesting Jim

Thanks for sharing this - a generous act.

 

Denise Fiennes ... — Sat, 01/17/2009 - 4:37am

PPC

I am fortunate indeed to have acquired Jim Yaghi's brilliant training course on PPC, it is by far one of the best investments I could have made and what tremendous value this is.

It really is a step by step, or idiots guide to setting up a great PPC campaign and is enhanced by the insight he gives on Adwords, I was floundering before I read it and I can only offer congratulations on the clarity of the presentation.

I know my own business will prosper from the wisdom I have gained, I am sure I shall be reviewing the material many many times. 

 

 

john commander — Sat, 01/17/2009 - 11:33am

60 year old grammies and 10 year old children are learning

Hi Jim,

I appreciate your unselfish attitude towards me and all of your audience. It will surely pay off for you and make you an even bigger person!

Your PPC Domination program and your insight into Google Adwords is much appreciated. Just a day or two more for this 60 year old grammie to wait for PPC Domination to be available...

60 year old grammies and 10 year old children learn from Jim Yaghi, PPC Domination

diannehansen (not verified) — Sat, 01/17/2009 - 12:30pm

Great Info!

I have my phone alarm and outlook alarm set for Monday to remind me!

Can't wait!

Chris Jackson — Sat, 01/17/2009 - 2:59pm

Good Stuff

Thanks Jim for sharing this.

Rick Lindman

Rick Lindman — Sat, 01/17/2009 - 3:51pm

Excellent Insider Info.

Thanks so much for educating us! As usual, it always boils down to going the extra mile in testing and tweaking. Looking forward to the 19th.

Peace!

JC

John Corona — Sat, 01/17/2009 - 7:38pm

Real Help for seekers of the Adword Grail

Thanks for sharing. ( luv the mad hair)

Campbell Scott — Sun, 01/18/2009 - 9:15pm

Detailed Training

Jim,

No only was your information most helpful, but very detailed in order to drive your point. A lot of effort and thought went into presenting your facts so that we would benefit from them.

Thanks,

Becky Joubert

Becky Joubert — Mon, 01/19/2009 - 1:46pm

Yag Is The Expert In AdWords

You have to listen to this guy. 

If it wasn't for a couple of guys I ran into through the Internet last January, I would never heard the first hand on how to tame the Google Adwords system.  He keeps up with the continuous changes that Google does with the Adwords system.  So do whatever you can to tap into his knowledge.

Sidney Juachon

Sidney Juachon — Tue, 01/20/2009 - 4:39pm

Thanks Jim... This Comes At The Right Time...

I got the course two days ago and You Are The Google Bomb!  Very well put together.  This is just more free value added to the course.  Very helpful.  Thanks again for what you and Mike put together.

Tony Abreu — Thu, 01/22/2009 - 4:45pm

GOOGLE

Interesting post. Thanks for sharing.

viola woolcott — Sun, 01/25/2009 - 11:02am

PPC Help For Everyone

Hey Guys and Girls,

Thank you for all your positive remarks. I've read them all.

If any of you have questions for me or need help with your PPC campaigns or just want more tips like this then check out my blog at http://www.jimyaghi.com/ppcquestions

Jim Yaghi

 

Jim Yaghi — Wed, 01/28/2009 - 2:06pm

Thanks Jim

I may take you up on the help part.  I am just now learning about Adwords.  I am a little scared of losing money, I want everything to go right and I am not sure what I am doing.  I appreciate the tip because just yesterday I was told that I had to have the bidding word in my ad.  This tip will help a lot.  Thanks.

Teresa Baine — Thu, 02/05/2009 - 8:50am

Thanks for Sharing

Hi Jim,

Thanks for sharing your information Jim. I am just starting to look at using Adwords for my ACN business.

Scott Wainwright — Sun, 02/15/2009 - 11:06am
 

And Get A FREE Copy of our brand new 82 page training guide, "More Friends, More Money" which will teach you how to build any home business using free social media websites like Facebook, Twitter, and YouTube!

We respect your privacy and do not tolerate spam. Tens of thousands of home business owners have already benefited from this revolutionary information, and now you can safely do so as well.